TinyPrints.com founder Laura Ching on Entrepreneurship.

  • Cohesiveness of the team and its ability to execute. Her team believed in execution and prided themselves about becoming experts. They felt that they could out-hustle the competition.
  • Set modest goals to create a sustainable business. For the first three years, they focused on bootstrapping reach. You need a focus. Small wins are amazing. If you try to do too much, you can get insecure. They started first with birth announcements, and tried to be the best at that. They focused on the stationary vertical. Focus on one thing. Don’t perfect it.
  • Test an idea. It doesn’t have to be 100% right. Get feedback, optimize, go again. Be careful with how you spend your money. Search engine optimization was cheaper when they started.
  • Organic marketing was very important. They tried to figure out how to get customers organically. And then how to get customers to be natural evangelists and to talk to their friends. How can you build from the ground up? If a customer sent 100 holiday cards, then TinyPrints had its logo on the back of the card. It was a naturally viral product. They were constantly figuring out celebrity marketing and viral stuff to keep their search results on the first page of Google search results.
  • Team formation is key. Pick people who have similar values. What kind of company culture do you want to build? What are your business goals? They wanted to be entrepreneurs first. They launched another business first that failed. They worked together on ideas, vetted roles, and tried different working styles. Then a team of three stayed together.
Laura Ching in conversation with WELA founder Upuia Ahkiong.

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Jenifer Austin, founder OceanAgenda.com, AhanaGold.com, Ahananath.com. Frmer Google Ocean.

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Jenifer Austin

Jenifer Austin

Jenifer Austin, founder OceanAgenda.com, AhanaGold.com, Ahananath.com. Frmer Google Ocean.

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